Cultural & Generational Training Trainer
Customized Multicultural Business Training
Can your business or association afford not to be as successful as possible in Canada’s $1 billion multicultural market or the USA’s $3.4 trillion multicultural market which is growing exponentially?
190 of the 196 countries of the world are very culturally different than Canada or the USA. If you are like most people, you will make three cross-cultural mistakes in the first minute or so of meeting someone from a different culture. After all, your culture is the only culture you probably really understand. When meeting people from different cultures and trying to recover from making cross-cultural mistakes is usually awkward and very difficult.
The key is to be proactive
by being trained in key cross-cultural areas such as understanding cultural differences; cultural adapting skills; cross-cultural connecting; cross-cultural communicating; cultural body language; winning cross-cultural trust ; projecting cross-cultural respect; cross-cultural personal space; recovering from a cross-cultural mistake; and the “do’s” and “don’ts” of a specific culture.
Selling to Different Cultures
Prospects from culturally different countries see sales people who are being “culturally inappropriate” as being very disrespectful and not trustworthy. Understandably, it quickly results in them feeling that you cannot relate to them and vice versa. Would you buy from someone who does not understand you and is being “culturally inappropriate”?
Selling to different cultures includes additional insightful sales-specific training on important areas such as projecting a multicultural sales professional first impression; different cultural decision making processes; winning haggling skills; and gaining more openness from culturally-different prospects. This training provides unique and powerful multicultural “competitive edges” for sales professionals.
Customer Service and Different Cultures
Customer service staff who are interacting with individuals from different cultures will find our multicultural training significantly improves their ability to understand, relate, and work with culturally-different customers in resolving issues. These customers will appreciate your customer service professional’s understanding of their cultural preferences and how they are being served with cultural sensitivity.
Marketing and Different Cultures
A multicultural marketing program often experiences limited success since the sales team implementing the program has not received customized cross-cultural sales training focused on the multicultural marketing program. We are here to turn that around for you.
Building and Managing a Multicultural Team
Building and managing a multicultural team is very different than building and managing a team of staff with the same cultural background. Individuals from different cultures are very differently culturally programmed. Differences in such cultural norms as values; beliefs; assumptions; expectations; behaviour; relationship building; effective communications; time perceptions; information sharing and other sensitive areas of being “culturally appropriate ” can result in lack of team cohesion and compatibility. We provide insights and tools to overcome these areas of potential challenges to effective team interaction and success.
A company’s success in international trade is often limited because their staff lack training in doing business in foreign countries. It is essential to be trained in the critical areas of working in a foreign country such as their cultural values, etiquette, communications, decision making, and rules of doing business.
Cultural Intelligence Profiles
Our 60+ Cultural Profiles are “information-rich” with insights and advice about critical areas of how to be successful with specific cultures. They are a treasure chest of what-to-do
to be successful interacting with culturally-different individuals. Insights include detailed sections on Cultural Values; Key Business Values; Etiquette; and Success Strategies.
Get Your Free E-Report – "Multicultural Selling in Canada's $90 Billion - $100 Billion Multicultural Market"
To obtain a copy of the e-Report, please send an e-mail to firstname.lastname@example.org
Managing & Retaining Multicultural Staff
Good management practices in one culture can be poor management practices to an individual from a significantly different culture. We will provide you with “best practices” in multicultural management to assist you in becoming more successful as a manager of multicultural staff.
Why Consider Our Company
By working with us, we will provide you and your business associates with powerful cultural insights and highly valuable cultural interpersonal skills so that individuals from different cultures prefer to do business with your organization and/or prefer to work for your culturally-sensitive company. Our seminars and keynote presentations are customized to address the specific cross-cultural challenges our clients are experiencing.
Multiculturalism in Canada
Canada has a rich mosaic of 200 different cultures. The country’s multicultural population is virtually now as large as the French Canadian population (Statistics Canada: 2011 National Household Survey). One in five residents of Canada was born in another country. In Ontario, 1 in 4 residents is foreign born. British Columbia it is slightly below 1 in 4 residents. Seventy percent of the country’s multicultural population resides in the Greater Toronto Area, Greater Vancouver Area, and Greater Montreal Area.
Multiculturalism in USA
African-Americans, Hispanics, and Asian Americans are the vast majority of the multicultural population in the USA. At 120 million people, they currently represent 38% of America’s population. The multicultural population is growing by 2.3 million each year and the U.S. Census projects that by 2044, the multicultural population of the USA will be the majority. A number of states with major cities already have a multicultural population which is 50% or more – specifically Hawaii, District of Columbia, California, New Mexico, and Texas. A number of other states have a multicultural population that is becoming the majority population.