About Bill

Bill Dennis | Cultural Selling

Bill Dennis, MBA, CSP (Distinction)
President, Cultural & Generational Training          Bill is an expert with proven experience in helping organizations overcome barriers to cross-cultural and/or cross-generational success.

Bill has both an extensive business background and extensive training background.

He has worked for leading companies as well as providing over 4,500 hours of advanced sales and marketing training to continuing education students at several colleges.

In light of today’s world of different cultures and different generations, Bill founded Cultural & Generational Training to provide state-of-the art intercultural and inter-generational diversity training on communicating, understanding, connecting, adapting, selling, and managing individuals from different of cultures and different generations.  

Fully recognizing that “content is king“, his mission is to provide clients the state-of-the-art “Do’s” and “Don’ts” of becoming significantly more successful with different cultures and/or different generations – be it in building personal relations; business success; or in managing employees from different cultures. 

Our clients want to know WHAT and HOW to become as successful as possible engaging and interacting with the wide variety of individuals from different cultures and/or different generations.

Our presentations are 100% customized so that you can overcome the specific challenges you are experiencing with different cultures and/or different generations. That ensures my presentations are “information-rich” and that you experience several “AHA” moments during the presentation.

My diversity training is designed to bridge the gap from where are currently to where you want to be about different cultures and/or different generations.

 As one of our clients wrote in their testimonial letter “Not only did we come away with a new understanding and appreciation of these cultures, but there were also many “AHA!” moments when we finally realized the common mistakes we’d been making”

Complimentary Follow-Up Coaching:  My experience has been that after a cultural or generational presentation it is important to provide complimentary coaching so that when attendees implement the skills they have learned they can rely on customer service support directly from the trainer/speaker. Therefore I offer two months of follow up complimentary coaching. 

Complimentary Cultural Events Report: After a presentation, I provide clients a complimentary monthly calendar of cultural events about the culture(s) I have spoken about. That alerts them to cultural events that are important to the culturally-different individuals of interest to them and enables them to demonstrate knowledge and respect for that different culture. The culturally-different individuals highly appreciate this respect for their culture and this on-going cultural knowledge can significantly  enhance the building of a strong relationship.

I have provided customized cultural sensitivity training and generational sensitivity training on the “Do’s” and “Don’ts” solutions to several organizations including  Home Hardware, Hopedale Dental Clinic, three leading Real Estate Boards (Toronto Real Estate Board; Oakville, Milton and District Real Estate Board; and Mississauga Real Estate Board),  Canadian Society of Association Executives; Applewood Buick, GMC, Chevrolet, Cadillac; Bramgate Volkswagen and  Mississauga Board of Trade.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website or call me at 905-599-6365.

I’ll do my best to respond to you before the end of the business day.

Thank you,




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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.