Bill-Cultural & Generational Competency Training

Bill Dennis | Cultural Selling

Bill’s commitment is to provide the highest possible value to clients of intercultural and/or intergenerational understanding, insights, and information.  To ensure clients receive maximum training value, we back our customized seminars/keynotes by providing complimentary post-presentation support. 

He is a diversity speaker, trainer, and consultant specializing on cultural presentations and/or generational presentations providing clients an understanding of the cross cultural and/or cross generational barriers they are experiencing and providing them actionable solutions to overcome these barriers.

He has provided clients generalized diversity presentations as well as other clients customized diversity presentations. We have found that 100% customized presentations usually provide clients more value since they are focused on helping them overcome the specific cultural and/or generational differences that are causing them the most difficulty.

Bill has both an extensive business background and an extensive training background. He has worked for leading companies for 30+ years and provided over 4,500 hours of sales/marketing training to continuing education students at several colleges. 

Fully recognizing that content is king, we provide clients with the state-of-the-art “Do’s” and “Don’ts” training of how to become significantly more successful engaging with individuals from different cultures and/or different generations. Our intercultural and/or intergenerational training includes such important areas as connecting, adapting your behavior, and communicating effectively with individuals from different cultures and/or different generations; building strong intercultural and/or intergenerational personal relationships or business relationships; and other important areas such as intercultural and intergenerational selling; negotiating/haggling; and/or management of staff. 

We also provide state-of-the-art cultural tools such as the highly regarded Cultural Comparison Tool that has been used by 75% of the Fortune 500 companies.   

The Complimentary Post-Presentation Support provide are:

 I: Implementation Coaching: I provide clients unlimited implementation coaching for three months after a presentation to make sure clients achieve the highest possible ROI from their training investment. After that period, we provide cross cultural and/or cross generational coaching at a reasonable fee.

II: Cultural Events Report: We also provide clients a monthly Cultural Events Report which alerts clients to important cultural events of the specific culture(s) of interest to clients and explain each cultural event. Culturally-different individuals highly appreciate the client’s knowledge and respect for their culture. It helps clients build of a strong relationship with culturally-different individuals. 

III: Cultural Profiles: Clients are provided in-depth Cultural Profiles of the culture(s) that were the focus of the customized presentation so they can refer to  “information-rich” Cultural Profile(s).

Presentations have been made at such organizations as  Reliance Home Comfort; Home Hardware; ICSA (International Customer Service Association)-Toronto Chapter;  Hopedale Dental Clinic; Active Chiropractic & Message Therapy;  CSAE (Canadian Society of Association Executives); Halton Region; Toronto Real Estate Board; The Oakville, Milton and District Real Estate Board; Mississauga Real Estate Board; Sutton Quantum Realty Inc. Brokerage; Applewood Buick, GMC, Chevrolet, Cadillac; Bramgate Volkswagen; and  Mississauga Board of Trade.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the business day.

Thank you,




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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board