Bill-Cultural & Generational Competency Training

Bill Dennis | Cultural Selling

Bill Dennis, MBA, CSP (Distinction)
President, Cultural & Generational Training          Bill is a diversity speaker, trainer, and consultant specializing on cultural presentations and/or generational presentations on how to overcome barriers to cross-cultural and/or cross-generational success.

He has provided clients generalized diversity presentations as well as customized diversity presentations. He has found that 100% customized presentations provide clients much more valuable insights and solutions since they are focused on helping them overcome the specific cultural and/or generational differences that are causing them the most difficulties.

Bill’s mission is to be a high value creator for each client.  He believes the best way to ensure maximize value for clients is to provide them a customized presentation followed by providing complimentary post-presentation support

Bill has both an extensive business background and an extensive training background.

He has worked for leading companies as well as providing over 4,500 hours of training to continuing education students at several colleges.

In light of today’s world of different cultures and different generations, Bill founded Cultural & Generational Training to provide state-of-the art cultural competency training and/or generational competency training on key areas such as cross cultural differences, cross generational differences, cross cultural communication, connecting, adapting, selling, and managing individuals from different of cultures.  

He believes that the keys to being as successful as possible with someone from a different culture is to clearly understand key areas of their culture or generation such as the other person’s cultural or generational way of thinking, their cultural values, tendencies, behavior, and preferences.  It is also very important to know how to reasonably adapt to what the other individual thinks is appropriate to their culture or generation.

Fully recognizing that high value content is king, Bill’s responsibility is to provide clients with the state-of-the-art “Do’s” and “Don’ts” of becoming significantly more successful with different cultures and/or different generations – be it in building personal relations; business success; selling success; or managing employees from different cultures and/or different generations.

Clients I work with want to significantly increase their understanding one or more different cultures and/or different generations.  Their goal is to learn the secrets of how to become as successful as possible engaging and interacting with individuals from different cultures and/or different generations. Therefore I provide state-of-the-art cultural and generational training and tools such as the Cultural Profile Assessment and Comparison Tool used by 75% of the Fortune 500 companies.   

Each diversity presentation is designed to bridge the gap between where clients currently is with respect to understanding different cultures and/or different generations and where they want to be about understanding and becoming more successful with different cultures and/or different generations. 

 As one of our clients wrote in their testimonial letter “Not only did we come away with a new understanding and appreciation of these cultures, but there were also many “AHA!” moments when we finally realized the common mistakes we’d been making”.

 We provide our clients the following Complimentary Post-Presentation Support:

I: Complimentary Follow-Up Coaching:  Experience has been that after a cultural or generational presentation it is important to provide clients complimentary coaching so that when they use the cultural and/or generational competency skills they have learned they can rely on coaching during the post-presentation period. Therefore I offer two months of follow up complimentary coaching after a presentation. 

II: Complimentary Cultural Events Report: After a presentation, I also provide clients a monthly complimentary calendar and explanation of cultural events focused on the culture(s) I have provided training.

This alerts clients to cultural events that are important to the culturally-different individuals of interest to them and enables them to demonstrate both knowledge and respect for one or more different culture(s). Culturally-different individuals highly appreciate the client’s knowledge and respect for their culture.  A client’s ability to demonstrate up-to-date cultural knowledge helps them build of a strong relationship with culturally-different individuals. 

III: Complimentary Cultural Profiles: Clients are offered in-depth Cultural Profiles of the culture(s) that were the focus of the customized presentation so they can refer to an information-rich Cultural Profile as required.

I have provided customized cultural sensitivity training and generational sensitivity training on the “Do’s” and “Don’ts” solutions to a variety of organizations including:  Reliance Home Comfort; Home Hardware;ICSA (International Customer Service Association)-Toronto Chapter;  Hopedale Dental Clinic; Active Chiropractic & Message Therapy;  CSAE (Canadian Society of Association Executives); Halton Region; Toronto Real Estate Board; The Oakville, Milton and District Real Estate Board; Mississauga Real Estate Board; Sutton Quantum Realty Inc. Brokerage; Applewood Buick, GMC, Chevrolet, Cadillac; Bramgate Volkswagen; and  Mississauga Board of Trade.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the business day.

Thank you,




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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board