About Bill Dennis

Bill Dennis | Cultural Selling

Bill Dennis, MBA, CSP (Distinction)
President, Cultural & Generational Training          Bill specializes on providing state-of-the-art cultural competency training and generational competency training. He has helped organizations overcome their barriers to cross-cultural and/or cross-generational success.

Bill has both an extensive business background and an extensive training background.

He has worked for leading companies as well as providing over 4,500 hours of training to continuing education students at several colleges.

In light of today’s world of different cultures and different generations, Bill founded Cultural & Generational Training to provide state-of-the art cultural competency training on key topics such as intercultural communication, cross-cultural management, understanding, connecting, adapting, and selling to different of cultures.  Bill also provides training on many of these areas with respect to different generations.  

Fully recognizing that “high value content is king“, his mission is to provide clients the state-of-the-art “Do’s” and “Don’ts” of becoming significantly more successful with different cultures and/or different generations. 

Clients want to understand one or more cross cultural and/or cross generational challenges they are experiencing and know how to overcome their specific challenges and thereby become as successful as possible engaging individuals from different cultures and/or different generations.

My presentations are 100% customized so that clients are trained about the specific challenges they are experiencing with different cultures and/or different generations. That ensures my presentations are information-rich in practical, relevant, actionable information.

My diversity training is designed to empower clients to bridge the gap from where they currently are in understanding different cultures and/or generations to where they want to be about understanding and becoming more successful with different cultures and/or different generations.

 As one of our clients wrote in their testimonial letter “Not only did we come away with a new understanding and appreciation of these cultures, but there were also many “AHA!” moments when we finally realized the common mistakes we’d been making”

Complimentary Follow-Up Coaching:  Experience has been that after a cultural or generational presentation it is important to provide clients complimentary coaching on cross cultural differences and competencies. Therefore I offer two months of follow up complimentary coaching after a presentation. 

Complimentary Cultural Events Report: After a presentation, I also provide clients a monthly complimentary calendar and explanation of important cultural events focused on the culture(s) I have provided training.

This alerts clients to cultural events that are important to the culturally-different individuals of interest to them and enables them to demonstrate both knowledge and respect for one or more different culture(s). Culturally-different individuals highly appreciate the client’s knowledge and respect for their culture.  A client’s ability to demonstrate up-to-date cultural knowledge helps them build of a strong relationship with culturally-different individuals.

I have provided customized cultural sensitivity training and generational sensitivity training on the “Do’s” and “Don’ts” solutions to several organizations including  Home Hardware, ICSA (International Customer Service Association)-Toronto Chapter;  Hopedale Dental Clinic; Active Chiropractic & Message Therapy;  CSAE (Canadian Society of Association Executives); Halton Region;    Toronto Real Estate Board; The Oakville, Milton and District Real Estate Board; Mississauga Real Estate Board, Sutton Quantum Realty Inc. Brokerage; Applewood Buick, GMC, Chevrolet, Cadillac; Bramgate Volkswagen; and  Mississauga Board of Trade.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website or call me at 905-599-6365.

I’ll do my best to respond to you before the end of the business day.

Thank you,




Blog Subscription

Enter your email address and get blog posting delivered directly to your inbox.:

Delivered by FeedBurner


The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board