Bill-Cultural & Generational Competency Training

Bill Dennis | Cultural Selling

Bill is a diversity and inclusiveness speaker, trainer, and consultant specializing on cross-cultural presentations and cross-generational presentations.

The value of his customized cultural and generational seminars are significantly enhanced by providing clients complimentary post-training support and state-of-the-art intercultural tools.

The focus of his seminars are to provide clients a solid understanding of the dynamics of different cultures and different generations; comparison of their culture or generation to a different culture or generation; and actionable solutions to overcome the cross-cultural or cross-generational issues and barriers that are limiting their success. 

He presents at the World Trade Centre in Toronto (Toronto Region Board of Trade) where he speaks on “Cross-Cultural Selling” at Canada’s Trade Acceleration Program (TAP). Bill is a TAP Partner. In addition to serving clients, he is one of the three “Best Diversity Program” judges in Canada of the Canada National HR Awards (Canadian HR Reporter: Thomson Reuters Canada).

Bill also provides state-of-the-art cultural tools such as a highly regarded customized Cultural Profile Report & Cultural Barriers Report tool. Each Report is individualized since no two individuals are alike. This cultural assessment and comparison tool has been used by 75% of the Fortune 500 companies.   

Bill’s commitment is to provide the highest possible value to clients of cross-cultural and/or cross-generational understanding, insights, information and related tools. 

Fully recognizing that content is king, his training addresses a scope of important intercultural and/or intergenerational topics including culture-specific or generation-specific understanding; intercultural or intergenerational human relationship skills and connecting skills; adapting and aligning your cultural or generational behavior to align with someone from a different culture or generation; communicating more effectively with individuals from different cultures or different generations; understanding Indigenous (Canada)/Native American (USA) Peoples values, beliefs, thinking, and their cultures; the impact of different cultural dimensions such as how the Time Culture of different cultures limit your success and how to adapt your behavior; the unique skills of cross-cultural and/or cross-generation selling and/or customer service; skills on managing culturally-different employees and/or building multicultural teams; and implementing Best Practices of diversity and inclusiveness. 

Complimentary Post-Training Support provided to customized presentations include on or more of the following: 

I: Implementation Coaching 

II: Monthly Cultural Events Report 

III: Cultural Profiles

Presentations have been made at such client organizations as World Trade Center-Toronto/TAP; Halton Region; Reliance Home Comfort; Home Hardware; ICSA (International Customer Service Association)-Toronto Chapter;  Mississauga Board of Trade; Hopedale Dental Clinic; Active Chiropractic & Message Therapy;  CSAE (Canadian Society of Association Executives); Toronto Real Estate Board; The Oakville, Milton and District Real Estate Board; Mississauga Real Estate Board; Sutton Quantum Realty Inc. Brokerage; Applewood Buick, GMC, Chevrolet, Cadillac; and Bramgate Volkswagen. 

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the business day.

Thank you,




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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board