Bill-Cultural & Generational Competency Training

Bill Dennis | Cultural Selling

Bill is a diversity speaker, trainer, and consultant specializing on cultural presentations and/or generational presentations.  He provides clients a solid understanding of the dynamics of different cultures and different generations as well as  providing actionable solutions to overcome the cross-cultural and/or cross-generational issues and barriers they are experiencing. 

He presents at the World Trade Centre in Toronto (Toronto Region Board of Trade) where he speaks on “Cross-Cultural Selling” at Canada’s Trade Acceleration Program (TAP). Bill is a TAP Partner. In addition to serving clients, he is also a “Best Diversity Program” judge for the annual Canada National HR Awards (Canadian HR Reporter: Thomson Reuters Canada).

Bill has provided both generalized cultural and generational diversity presentations as well 100% customized presentations to a variety of industries. We have found that customized presentations usually provide clients the most value since our training and coaching focuses specifically on helping them understand and overcome the specific cultural and/or generational differences that are causing them challenges.

Bill’s commitment is to provide the highest possible value to clients of cross-cultural and/or cross-generational understanding, insights, information and related tools. 

Bill has both an extensive business background and an extensive training background. He has worked for leading companies for 30+ years and has provided over 4,500 hours of training to continuing education faculties at several colleges. 

Fully recognizing that content is king, our training addresses a scope of important cultural and/or generational topics including culture-specific or generation-specific understanding; human relationship skills; connecting skills; adapting and aligning your behavior; communicating more effectively; different time cultures; the unique skills of cross-cultural and/or cross-generation selling and/or customer service; managing culturally-different employees; building multicultural teams; and understanding and inclusiveness of Indigenous/Native American Peoples and their cultures.  

We also provide state-of-the-art cultural tools such as the highly regarded Cultural Profile Report & Cultural Barriers Report tool that has been used by 75% of the Fortune 500 companies.   

The Complimentary Post-Training Support provided are:  I: Implementation Coaching  

II: Monthly Cultural Events Report 

III: Cultural Profiles

Presentations have been made at such client organizations as  Mississauga Board of Trade; World Trade Center-Toronto/TAP; Reliance Home Comfort; Home Hardware; ICSA (International Customer Service Association)-Toronto Chapter;  Hopedale Dental Clinic; Active Chiropractic & Message Therapy;  CSAE (Canadian Society of Association Executives); Halton Region; Toronto Real Estate Board; The Oakville, Milton and District Real Estate Board; Mississauga Real Estate Board; Sutton Quantum Realty Inc. Brokerage; Applewood Buick, GMC, Chevrolet, Cadillac; and Bramgate Volkswagen. 

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the business day.

Thank you,




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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board