Achieving Local Business Growth with Different Cultures

Increasingly companies are including in their business growth strategies a marketing plan specifically focused on the local multicultural market since this market segment is now so large in the USA and Canada.

The multicultural market in the USA is a $3.4 trillion market and it is a $1.0 billion market in Canada. It is growing quickly in both countries.

Having a good multicultural marketing plan is often not enough to be as successful as possible winning business from the many local multicultural markets. 

What is lacking is that companies are not providing members of their sales force and/or distribution channels cultural sensitivity training focused on selling to people from different cultures. 

Bill’s commitment is to provide the highest level of intercultural understanding, insights, and information to clients.  

Without customized cultural sensitivity training focused on selling, it is very likely that a sales person or distributor will try to sell to culturally-different prospects in the only way they know how–namely how to sell to people from their own culture. Without cross-cultural sales training, the sales person or distributor is virtually trying to sell “culturally blind”. 

We enhance the value of this seminar by incorporating  in the seminar the highly regarded Cultural Comparison Tool that has been used by 75% of the Fortune 500 companies. This intercultural tool enables clients to see where they will have significant “cultural gaps” with individuals from one/more specific countries and recommends the adaptive behaviors they should use.

Complimentary Post-Training Support

For our clients who have asked us for a customized seminar, we provide complimentary post-training support to make sure they achieve the highest possible ROI from their investment in cross-cultural training from our company. Specifically: Implementation Coaching; Monthly Cultural Events Report; and Cultural Profiles.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the business day.

Thank you,


Blog Subscription

Enter your email address and get blog posting delivered directly to your inbox.:

Delivered by FeedBurner


The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board