Customized Cross Cultural & Cross Generational Training
Connecting, Selling, or Managing Different Cultures
The USA and Canada have a large mosaic of populations with different cultural backgrounds.
You need to understand the culture of a culturally-different individual to be as successful as possible connecting with people from different cultures; doing business with people from different cultures; or managing culturally-different individuals.
Whatever your cultural background, it is very easy to make unintentional cross cultural mistakes. What is appropriate in your culture can be interpreted as rude, overly aggressive, or culturally offensive in other ways to individuals from different cultures.
It is noteworthy that 190 of the 195 countries (97%) of the world have very different cultures than the USA or Canada.
The cultural of an individual is the most powerful force shaping them. Their generation is also a powerful force shaping an individual.
Customized cultural sensitivity training is a valuable investment in today’s multicultural world. When you are culturally offensive to someone from a different culture, they will tend to avoid connecting with you; doing business with you; or respecting you as a manager.
My cross cultural and cross generational training is designed to provide highly relevant and valuable insights on WHAT IS CAUSING these barriers and also to provide solutions on HOW TO OVERCOME these barriers with different cultures and/or different generations.
The Huge Multicultural Market
The multicultural market in both countries has grown too large for businesses to ignore. In the USA it is a $3.4 trillion market and in Canada it is a $1 billion market and the multicultural market in both countries is growing exponentially.
Business Growth Strategies
For companies who are seeking business growth, their business growth strategies should include achieving significant market share of the multicultural market. The multicultural market is an excellent growth opportunity.
It is important that a business development strategy for the multicultural market should not only focus on marketing.
It is equally important that sales staff and customer service staff receive cultural competency training since they will be implementing your multicultural business development strategy.
Without cultural sensitivity training, your sales staff and customer service staff will unknowingly make cross cultural mistakes that will result in lost business.
Different Cultures and Selling
As mentioned earlier, prospects from 190 countries of the world are from very different cultures than the USA or Canada. Virtually all of these cultures are “low trust” cultures.
Individuals from the many “low trust” cultures of the world are very sensitive to people outside their culture being cross culturally insensitive. If a sales person does not know the "Do’s" and "Don’ts" of selling to a prospect from a specific culture, they can easily offend the prospect and lose the sale.
For example, making intercultural communication mistakes can result in a sales person offending a culturally-different person. Prospects from different cultures can easily become agitated by a sales person being culturally offensive and decide that they are culturally disrespectful, overly aggressive, and/or rude.
Cultural competency training focused on selling is unique. It provides sales professionals with powerful “competitive edges” when selling to prospects from different cultures.
Different Cultures and Customer Service
Customer service staff who are interacting with individuals from different cultures will find our cultural sensitivity training significantly improves their ability to understand, relate, and work with culturally-different customers in resolving issues.
Multicultural customers will appreciate that they are being served by a customer service individual with cultural sensitivity.
Building and Managing a Multicultural Team
Building and managing a multicultural team is very different than building and managing a team of mainstream Americans or mainstream Canadians. We provide “best practices” insights, tools, and solutions to overcoming areas of challenges to cross-cultural management and multicultural team building.
Differences in such cultural norms such as values; expectations of a manager; relationship building; intercultural communication; information sharing, and other sensitive cross cultural differences can result in lack of multicultural team success and challenges between a manager and a culturally-different employee.
Our 60+ Cultural Profiles are “information-rich” with insights and advice on how to be successful with individuals from a specific culture.
They provide cultural profiling of "Do’s" and "Don’ts" on how to be successful interacting with individuals from a specific culture. Insights include detailed sections on important Cultural Values; Cultural Business Values; and Cultural Etiquette.
African-Americans, Hispanics, and Asian Americans are the vast majority of the multicultural population in the USA. At 120 million people, they currently represent 38% of America’s population. The multicultural population is growing by 2.3 million each year and the U.S. Census projects that by 2044, the multicultural population of the USA will be the majority.
A number of states with major cities already have a multicultural population which is 50% or more – specifically Hawaii, District of Columbia, California, New Mexico, and Texas.
Multiculturalism in Canada
Statistic’s Canada’s 2016 Census “paints a picture of strong immigration, mostly from Asia, that is dramatically changing the ethnic makeup of municipalities right across the country” (The Globe and Mail, October 26, 2017).
Canada’s multicultural population is now larger than the French Canadian population. Based on the Statistics Canada 2016 Census, 21.3% report French as their mother tongue while 22.9% of Canadians report that their mother tongue is a non-official language (CBC News, August 2, 2017).
In Ontario, 1 in 4 residents is foreign born. In British Columbia, almost 1 in 4 residents is foreign born.
Different Generations and Selling
Different generations have very different “generational cultures”.
If your prospect is from a different generation than you, you need to know the different “Do’s” and “Don’ts” of their generation compared to your generation.
If you do not know these generational differences, you will automatically try to sell to them according to the “Do’s” and “Don’ts” of your generation. That can cause you to make awkward cross generational mistakes.
Prospects from different generations will feel that you do not understand them. They will tend to feel uncomfortable with your insensitivity to their generation and that you cannot relate to them.
Different Generations and Connecting
If you want to connect with someone from a different generation, you need to show that you understand and respect their generation and their generational “way of doing things”.
Understanding and showing respect for the “Do’s” and “Don’ts” of their generation will show you are sincerely interest in building a rapport with them.
Why Consider Our Company?
My mission is to ensure that clients receive the highest possible ROI for their training investment. for their cultural and/or generational training investment.
The best way to achieve the highest ROI for clients is to provide a 100% customized seminar/presentation followed up with complimentary post-presentation training support as follows:
Post-Presentation Training Support
Complimentary Follow-Up Coaching: Immediately after a cross-cultural and/or cross-generational presentation/seminar, I offer clients a three months window of complimentary coaching.
Clients starting to work with cultural diversity training or generational diversity training may find that they need to “fine tune” how they are using this training and/or need assistance adapting to diversity training.
After these three months, this coaching is provided at a reasonable fee.
Complimentary Cultural Events Report: I offer clients each month a complimentary “Cultural Events Report” explaining important events taking place in the Cultural Group(s) that was/were the focus of the customized presentation/seminar provided.This Report alerts clients to important cultural events of specific culture(s) so that a client can have the important “competitive edge” of projecting themselves as being professionally cross-culturally trained. Culturally-different individuals highly appreciate that someone from a different culture can demonstrate a reasonable level of knowledge and respect for their culture. They will tend to be more trusting and open with you.
Complimentary Cultural Profiles: Clients are offered in-depth Cultural Profiles of the culture(s) that were the focus of the customized presentation so they can refer to a Cultural Profile as required.