Different Cultures and Doing Business

Understanding and adapting to cross cultural differences in business is important to know when pursuing business with prospects from different cultures.

Cultural competency training focused on intercultural business skills provides key insights on how to successfully win business from prospects from different cultures.

Whatever your cultural background, if you do not understand a prospect’s cultural “way of doing business”, you will tend to automatically try to do business “your way”- the way that business is conducted in your culture since that is the only culture you really know. That approach can lose you business.

You are trying to sell to a culturally-different person “culturally blind”.  They can be very sensitive to your lack of interest in their culture’s “way of doing business”.

That can result in you being seen by the culturally-different prospect as you being culturally offensive in a number of ways. They can interpret that you do not understand nor respect their culture. As a result, they decide you cannot relate to them and they cannot relate to you. You do not win their trust and as a result, lose their business. They drift away.

For example, the Asian cultures perceive that process of doing business is as important as the business opportunity itself. In contrast, Americans and Canadians tend to be much more interested obtaining the business and the process is of secondary importance as long as it is ethical. They see you as an overly aggressive sales person.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at bill@culturalselling.com; or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the day.

Thank you,



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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board