Different Generations – Selling

Most sales professionals do not recognize that each generation has its own “generational culture”.

Their “generational culture” is their motivations, values, beliefs, expectations, and other “Do’s” and “Don’ts” of their generation. I call it their “generational comfort zone”. 

People tend to buy from sales people who make them feel comfortable with so it is very important for a sales person to sell to a prospect in terms of the prospect’s “generational comfort zone”. 

The inter-generational sales training I provide is designed to make you as successful as you can be selling to a prospect from a different generation. They will feel comfortable considering buying from you since you can relate to them … and vice versa.

Please keep in mind that whatever you are selling, the first thing a prospect must “buy” is the sales person. If they do not feel comfortable with them, it is unlikely they will trust them enough to buy from them. 

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at bill@culturalselling.com; or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the business day.

Thank you,


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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board