Doing Business Successfully with Different Cultures

Understanding how to adapt to cross cultural differences is important to winning business or maintaining business relationships with individuals from different cultures.

Bill’s commitment is to provide the highest level of intercultural understanding, insights, and information to clients.  The training value we provide is significantly enhanced by providing complimentary post-presentation support.

Our cultural competency training focused on intercultural business skills will provide you with the valuable insights and cross-cultural business skills you need to successfully win business from different cultures. 

Whatever your cultural background, if you do not understand a prospect’s cultural “way of doing business”, you will tend to automatically try to do business “your way”- namely the way that business is conducted in your culture since your culture is the only culture you really understand.

That lack of cultural sensitivity to business differences of a foreign country can lose you business.  You will wonder why the business opportunity with them seemed to drift away.

In effect, you are trying to sell to a culturally-different person but you are doing so “culturally-blind”.  They are usually very sensitive to your lack of interest or understanding about their culture’s “ways of doing business”.

We enhance the value of this seminar by incorporating  in the seminar the highly regarded Cultural Comparison Tool that has been used by 75% of the Fortune 500 companies. This intercultural tool enables clients to see where they will have significant cultural gaps with individuals from one/more specific countries and recommends the adaptive behaviours they should use.

Complimentary Post-Presentation Support 

Please note that we provide our clients three types of complimentary post-presentation support to make sure they achieve the highest possible ROI from their cross cultural training investment from us – Implementation CoachingMonthly Cultural Events Report; and Cultural Profiles.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the business day.

Thank you,



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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board