The different generations have very different values, perceptions, attitudes, and beliefs because each generation grew up during a very different set of circumstances.
The only generation most people really understand is their own generation. As a result, they unconsciously try to engage with individuals from a different generation according to their own generation’s values and “ways of doing things”. This can cause the prospect from a different generation to feel that the sales person cannot relate very effectively with them and their needs.
If you are interacting with individuals from different generations, it is important for you to have good cross-generational human relations skills so that you are seen by someone from a different generation as showing knowledge and respect for their generation.
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