Providing Excellent Customer Service to Different Cultures

Most leading organizations realize that providing excellent customer service is a critical pillar of their success. 

However, they often do not realize that providing an excellent customer experience to culturally-different individuals can be significantly different than providing an excellent customer experience to mainstream Americans and Canadians.

Bill’s commitment is to provide the highest possible value to clients of intercultural an understanding, insights, and information. We significantly enhance the value of our training by providing our clients complimentary post-presentation support.

Did you know that over 97% of the countries of the world have a culture that is significantly different than Canada’s or the USA’s? 

Individuals from different countries have a very different cultural framework than Americans or Canadians. They tend to “see things” and interpret things very differently. 

Depending on their cultural background, your customers from different countries have a different thinking style, expectations, behavior preferences, values, and beliefs.  They also have a different evaluation process and a different decision making process than mainstream Canadians or Americans.

With the multicultural population now so large in the USA and Canada, providing you customer service representatives customized cultural sensitivity training can be a wise training investment.

Culturally-different prospects and customers will appreciate speaking with a customer service representative who demonstrates that they are cross-cultural sensitivity.

“Word-of-mouth” is the usual way of obtaining new customers in most countries of the world. 

Culturally-different individuals that hear that your organization’s customer service is clearly culturally sensitive will value your organization’s recognition, courtesy, and respect for their cultural preferences. Culturally-different individuals will make a point of telling others in their cultural group about your organization’s understanding of their cultural “ways”.

Not only are people from different cultures a great source of referrals, they also tend to be very loyal since they will trust your organization.

We provide our clients complimentary post-presentation support to make sure they achieve the highest possible ROI from their cross cultural training investment – Cultural Coaching (3 months); Monthly Cultural Events Report; and Cultural Profiles.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365 (if unavailable, please leave a voice mail message). 

I’ll do my best to respond to you before the end of the business day.

Thank you,



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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board