Successfully Selling to Different Cultures

Is the success of your sales career limited because you lack the specialized skills of selling to prospects from different cultures? That loss of business can be very costly to you. It is difficult to sell to someone you do not really understand! 

Bill’s commitment is to provide the highest possible value to clients of intercultural understanding, insights, and information.  This value of our training is significantly enhanced by providing our clients complimentary post-presentation support.

Today’s multicultural market is a very large market segment in the USA and Canada. It is too large a sales opportunity for sales professionals to ignore as a source of prospects.

To be become significantly successful in the multicultural market, sales professionals need to receive training on how prospects from different cultures want a sales person to engage and sell to them.

To successfully sell to a culturally-different prospect, you need to understand their culture. Prospects from different cultures feel most comfortable buying from a sales person who knows the “Do’s” and “Don’ts” of their culture. They appreciate the respect to their culture the sales person is demonstrating. 

Unfortunately most sales people have never received cultural competency training focused on selling.  So they are selling “culturally blind”. Big mistake.

Whatever the cultural background of the sales person, the only culture a sales person usually really understands is their own culture. As a result, they try to sell to prospects from different cultures pretty much like they sell to prospects from their own culture. 

The prospects from a different culture often “drift away” from that type of sales person. They quickly come to feel that the sales person does not understand them and can’t relate to them.

We are here to change that for you!  We will train you how to “stand out” as a cross-cultural sales professional. We specialize in cultural sensitivity sales training.  You will learn a number of valuable “competitive edges” to selling to prospects from different cultures. 

We provide our clients complimentary post-presentation support to make sure they achieve the highest possible ROI from their cross cultural training investment – Cultural Coaching (3 months); Monthly Cultural Events Report; and Cultural Profiles.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the business day.

Thank you,


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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board