Successfully Selling to Different Cultures

Is the success of your sales career limited because you lack the specialized skills of selling to prospects from different cultures?

Today’s multicultural market is a very large market segment in the USA and Canada. It is too large a sales opportunity for sales professionals to ignore as a source of prospects.

Cross-cultural selling skills are obviously equally valuable to companies exporting to various countries.

It can be difficult to sell to a culturally-different prospect who you do not really culturally understand.As a result, they will think you cannot relate to them. 

When you engage with a prospect from a different culture, what is the “prospect experience” they have meeting and engaging with you?

Bill’s commitment is to provide the highest level of intercultural understanding, insights, and information to clients.  

To be become significantly successful in the multicultural market, sales professionals need to receive training on how prospects from different cultures want a sales person to engage and sell to them.

Prospects from different cultures feel most comfortable buying from a sales person who knows the “Do’s” and “Don’ts” of their culture. 

Most sales people have never received cultural competency training focused on selling.  As a result, they try to sell to culturally-different prospects as they normally sell. Unfortunately, they are selling “culturally blind”. This is usually a costly mistake.

We are here to change that for you!  We will train you how to “stand out” as a cross-cultural sales professional. We specialize in cultural sensitivity sales training.  You will learn a number of valuable “competitive edges” to selling to prospects from different cultures. 

We enhance the value of this seminar by incorporating  in the seminar the highly regarded Cultural Comparison Tool that has been used by 75% of the Fortune 500 companies. This intercultural tool enables clients to see where they will have significant cultural gaps with individuals from one/more specific countries and recommends the adaptive behaviours they should use.

Complimentary Post-Training Support 

For our clients who have asked us for a customized seminar, we provide complimentary post-training support to make sure they achieve the highest possible ROI from their investment in cross-cultural training from our company. Specifically: Implementation Coaching; Monthly Cultural Events Report; and Cultural Profiles.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the business day.

Thank you,


Blog Subscription

Enter your email address and get blog posting delivered directly to your inbox.:

Delivered by FeedBurner


The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board