Successfully Selling to Different Cultures

Is the success of your sales career limited because you lack the specialized skills of selling to prospects from different cultures?

It can be difficult to sell to a culturally-different prospect that you do not really understand and they think you cannot relate to them. 

When you engage with a prospect from a different culture, what is the “prospect experience” they have meeting and engaging with you?

Bill’s commitment is to provide the highest level of intercultural understanding, insights, and information to clients.  The training value we provide is significantly enhanced by providing complimentary post-presentation support.

Today’s multicultural market is a very large market segment in the USA and Canada. It is too large a sales opportunity for sales professionals to ignore as a source of prospects.

To be become significantly successful in the multicultural market, sales professionals need to receive training on how prospects from different cultures want a sales person to engage and sell to them.

To successfully sell to a culturally-different prospect, you need to demonstrate you understand and respect their culture. Prospects from different cultures feel most comfortable buying from a sales person who knows the “Do’s” and “Don’ts” of their culture. 

Most sales people have never received cultural competency training focused on selling.  As a result, they try to sell to culturally-different prospects “culturally blind”. This is usually a costly mistake.

Whatever the cultural background of the sales person, the only culture a sales person usually really understands is their own culture. As a result, they try to sell to prospects from different cultures pretty much like they sell to prospects from their own culture. 

The prospects from a different culture often “drift away” from that type of sales person. They quickly come to feel that the sales person does not understand them and can’t relate to them.

We are here to change that for you!  We will train you how to “stand out” as a cross-cultural sales professional. We specialize in cultural sensitivity sales training.  You will learn a number of valuable “competitive edges” to selling to prospects from different cultures. 

Complimentary Post-Presentation Support 

Please note that we provide our clients three types of complimentary post-presentation support to make sure they achieve the highest possible ROI from their cross cultural training investment from us – Implementation Coaching; Monthly Cultural Events Report; and Cultural Profiles.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the business day.

Thank you,


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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board