Is the success of your sales career limited because you lack the specialized skills of selling to prospects from different cultures?
It can be difficult to sell to a culturally-different prospect that you do not really understand and they think you cannot relate to them.
When you engage with a prospect from a different culture, what is the “prospect experience” they have meeting and engaging with you?
Bill’s commitment is to provide the highest level of intercultural understanding, insights, and information to clients. The training value we provide is significantly enhanced by providing complimentary post-presentation support.
Today’s multicultural market is a very large market segment in the USA and Canada. It is too large a sales opportunity for sales professionals to ignore as a source of prospects.
To be become significantly successful in the multicultural market, sales professionals need to receive training on how prospects from different cultures want a sales person to engage and sell to them.
To successfully sell to a culturally-different prospect, you need to demonstrate you understand and respect their culture. Prospects from different cultures feel most comfortable buying from a sales person who knows the “Do’s” and “Don’ts” of their culture.
Most sales people have never received cultural competency training focused on selling. As a result, they try to sell to culturally-different prospects “culturally blind”. This is usually a costly mistake.
Whatever the cultural background of the sales person, the only culture a sales person usually really understands is their own culture. As a result, they try to sell to prospects from different cultures pretty much like they sell to prospects from their own culture.
The prospects from a different culture often “drift away” from that type of sales person. They quickly come to feel that the sales person does not understand them and can’t relate to them.
We are here to change that for you! We will train you how to “stand out” as a cross-cultural sales professional. We specialize in cultural sensitivity sales training. You will learn a number of valuable “competitive edges” to selling to prospects from different cultures.
We enhance the value of this seminar by incorporating in the seminar the highly regarded Cultural Comparison Tool that has been used by 75% of the Fortune 500 companies. This intercultural tool enables clients to see where they will have significant cultural gaps with individuals from one/more specific countries and recommends the adaptive behaviours they should use.
Complimentary Post-Presentation Support
Please note that we provide our clients three types of complimentary post-presentation support to make sure they achieve the highest possible ROI from their cross cultural training investment from us – Implementation Coaching; Monthly Cultural Events Report; and Cultural Profiles.
For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at firstname.lastname@example.org; or call me at 905-599-6365 (if unavailable, please leave a voice mail message).
I’ll do my best to respond to you before the end of the business day.