Successfully Selling to Different Generations

Most sales professionals do not think about the fact that each generation has its own “generational culture”.

Each “generational culture” has their own motivations, values, beliefs, expectations, and various “Do’s” and “Don’ts” of their generation. I call it their “generational comfort zone”. 

Bill’s commitment is to provide the highest possible value to clients of  inter-generational understanding, insights, and information.  By providing complimentary post-presentation support, we maximize the value of the cross-generational training we provide clients.

People tend to buy from sales people who they can relate to easily. So it is very important for a sales person to be able sell to a prospect from a different generation in terms of the prospect’s “generational comfort zone”. 

We provide clients unlimited complimentary generational coaching for three months after a presentation to make sure clients achieve the highest possible ROI from their training investment. After that, we provide  generational coaching at a reasonable fee.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the business day.

Thank you,


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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board