Successfully Selling to Different Generations

Most sales professionals do not think about each generation having its own unique culture.

Each generation very much has their own set of values, beliefs, expectations, and various other generational cultural “Do’s” and “Don’ts”

People tend to buy from sales people who they like, feel comfortable with, and with whom they can easily relate.

So it is very important for a sales person to be able adjust their behavior and communications to align with the values and expectations of a generationally-different prospect. 

Bill’s commitment is to provide the highest level of cross-generational understanding, insights, and information to clients.  The training value we provide is significantly enhanced by providing complimentary post-presentation support.

Complimentary Post-Training Support 

We provide our clients complimentary Implementation Coaching for three months once training is completed to make sure they achieve the highest possible ROI from the cross generational training we provided.  After that, coaching is provided at a reasonable rate.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the business day.

Thank you,


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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board