Successfully Selling to Different Generations

Most sales professionals do not think about the fact that each generation has its own culture.

Each “generational culture” has their own set of motivations, values, beliefs, expectations, and various other generational “Do’s” and “Don’ts”

Bill’s commitment is to provide the highest level of cross-generational understanding, insights, and information to clients.  The training value we provide is significantly enhanced by providing complimentary post-presentation support.

People tend to buy from sales people who they  like and can relate to easily. So it is very important for a sales person to be able adjust, for example, their behaviour and communications to a generationally-different prospect. 

Complimentary Post-Presentation Support 

We provide our clients complimentary Implementation Coaching for three months once training is completed to make sure they achieve the highest possible ROI from the cross generational training we provided.  After that, coaching is provided at a reasonable rate.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365 (if unavailable, please leave a voice mail message).

I’ll do my best to respond to you before the end of the business day.

Thank you,


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The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board